Cheer Partners was the runner up for The Holmes Report 2019 North America New PR Agency of the Year award!

Cheer Partners was the runner up for The Holmes Report 2019 North America New PR Agency of the Year award!

We are very proud to announce that Cheer Partners was the runner up for The Holmes Report 2019 North America New PR Agency of the Year award! Thank you to all our clients and employees for helping us achieve this milestone. If you are interested in learning more about the finalists visit The Holmes Report here:

A Cheer Partners Core Value in Action: Gratitude

A Cheer Partners Core Value in Action: Gratitude


Cheer Partners was thrilled to kick off our first annual Day of Service this year, held on the Monday after Thanksgiving. With gratitude being a company core value, it is important to us to provide paid time off for our people to give back to their local communities. As a remote but connected team, we were able to make an impact in multiple locations and in a variety of ways, from helping the homeless to preparing holiday gifts for children in need. Hear from each of our team members on their experience.


Aidan Willner, Associate, Employee Communications:

For Cheer Partners’ first annual Day of Service, I joined a group of team members at Island Harvest, an organization providing food and services for people who are hungry, and a voice for people who are in need on Long Island. They have a multitude of incredible programs to service communities in different ways—all centered around food. Originally, I was expecting to be working in the warehouse packing up boxes for distribution, but an influx of volunteers around Thanksgiving had completed the bulk of that work. So, we instead assisted with organizing the seeds that will be delivered to the many sponsored gardens throughout Long Island. While sorting and organizing boxes of seeds with hundreds of plant species, we learned more about the garden program at Island Harvest. They help students learn how to garden in their own communities and at school, educating them on how to grow and cook food. This empowers young students, especially those whose families struggle to put food on the table. While we worked, we also got to hear stories about the students’ experience growing food and bringing some of it home to help feed their families which was incredible to learn about.


Ali Frischman, Senior Associate, Learning and Development, Executive Coaching

Why am I so passionate about learning and development? I live for feeling I get knowing I am equipping people with tools they need to better themselves. At our first annual Day of Service, I was able to know this feeling in a different way, volunteering at the Holy Apostles Soup Kitchen in NYC. I was not serving food, though. Instead, I helped in the social services sector. Men and women of all ages entered the church hoping to seek the advice of a social worker, get a free haircut voucher to feel more presentable, or even just pick up toiletries. These people simply wanted to better themselves in even the most basic way, like taking care of their personal hygiene. I cannot tell you the number of people who approached me and, after I provided them with what they needed, thanked me from the bottom of their heart for my time.

This experience was immensely humbling and meaningful, and I plan to return well before next year’s Day of Service. I greatly appreciate the value Cheer Partners places on showing gratitude by giving back to the community.


Betsy Jacobs, Senior Talent Consultant:

This year I participated in Operation Christmas Child, which delivers more 130 million gift-filled shoe boxes to more than 150 different countries. We selected a boy and girl aged 10-14 and filled the empty shoe box with things that a child of that age may need, such as personal hygiene items as well as some fun toys and crafts. Having a child that age myself, it was hard for me to think of children around the world who don’t have even the basic necessities. I look forward to doing it again next year.


Carrie Goldstein, Managing Director and Team Lead, Employee Communications:

When I was little, my biggest source of comfort was a soft, stuffed animal. In fact, I loved stuffed animals so much that I had an “ET” closet filled with them. I passed this love onto my niece, who started the local chapter of a national organization called Stuffed Animals for Emergencies (SAFE). She often collects stuffed animals from her friends, but at this point has exhausted people to ask. I worked with the National SAFE organization and local businesses to request donations, clean the stuffed animals and deliver them where they are needed the most. I can’t imagine losing everything in a hurricane, a fire or other disaster and can only hope these new friends will bring a small measure of comfort and smiles to those who need it.


Cat Colella-Graham, Founder & Managing Partner:

As Island Harvest touches every zip code on Long Island, it is hard to believe that hunger affects every single community. From backpack programs so children can bring food home for the weekend to teaching children and veterans how to grow their own food, they provide direct services targeted at anyone at risk for food insecurity. We spent the day sorting donated packages of seeds with Hillary Hess, the Community Garden Coordinator, who is so dedicated to teaching anyone at any age to grow healthy food—even on a windowsill. They were so welcoming, and I would absolutely go back and spend more time there. A humbling and worthwhile day.


Darcie Peck, Managing Partner:

While my little town of Pound Ridge, NY prides itself on a pastoral feel, only once a year does the whole community come together on an official town cleanup. As an avid walker, I do not feel that this is nearly enough. So, on our community service day, I set out with my walking shoes, dog in tow, and a few garbage bags. Eyes peeled, I picked up cans, bottles, those clam shell packages left over from someone’s lunch, crinkled aluminium foil and countless other tidbits of garbage. Within two miles, my two bags were filled.


Olivia Graham, Senior Associate, Employee Communications, Marketing Lead:

It was only once I arrived at Island Harvest’s Hauppauge office that I remembered my high school had been involved with the organization a few years back. Team members and I arrived on Monday morning and were given a brief background on what Island Harvest does, where their centers or programs are currently, and then were given a tour of their warehouse. I hadn’t realized how many local stores donate their leftover merchandise or inventory to organizations like Island Harvest to redistribute. It’s easier around the holidays to remember that there are families in need, but I was really taken aback to hear about their “meals in schools” program which feeds students whose families are struggling to keep food on the table every day of the year. Our team was supposed to be helping sort inventory but was reassigned to seed sorting. There were hundreds of seed packets that get broken into categories and then sorted into boxes so that Island Harvest can distribute them to families who are then able to plant their own produce. This particular program is especially helpful for children who can feel like they can contribute to their family with something they have created themselves. We had a great time learning more about ways we can pitch in year round in our local communites.


Emily Miller, Talent and Social Associate:

I was very excited that we would be having a company-wide Day of Service. Community Service has long been a part of my life, and I was excited to give back! My initial plan had been to drive and walk around my community picking up garbage and doing anything I came across to help clean up my area. Unfortunately, Baltimore experienced a wild rain and wind storm, so all outside plans had to be tabled. My family and I were able to take advantage of the weather and still have a lot of fun giving back. We were able to collect a car full of bags from our house and our friends’ to donate to our local Salvation Army. We also stocked up on toiletries and brought them to my parents’ church where they are accepting donations for Jacob’s Well, a local hospice center. Finally, we were able to help repair a broken window for a neighbor, just in time for all of the bad weather! I think a Day of Service was a great bookend to Thanksgiving weekend, as it gave us the opportunity to reflect on everything we are thankful for, then give back in our areas in a variety of ways.


Lisa Fedrizzi, Senior Lead, Talent:

When I was younger, I volunteered every holiday to deliver hot meals to seniors in need. I never thought about where the food came from or who donated their time and money to these great programs. Getting to spend time at Island Harvest and seeing all of the great work they do for families in need on Long Island was humbling to say the least. Not only do they provide meals and essential toiletries for families, but they teach children and veterans how to grow their own food. We spent our time sorting seeds that would eventually be given to children to help them grow their own garden of vegetables and fruits for their families. Truly an amazing and heart warming experience.


Matthew Garawitz, Associate:

I have always loved giving back to my community, wherever that may be. In college, I was a member of the Alliance of Heroic Hearts, a group that brought inspiration and cheer to children with mental, physical and terminal disabilities. Now that I have graduated, I make an effort to give back to my hometown. Goodwill is a fantastic organization, working to strengthen lives and families with each donated good. I spent the weekend before our service day asking around to both my friends and family, gathering multiple bags of clothes and toys to be donated to our local Goodwill. The staff was so friendly and appreciative of our combined donations. It was a great feeling to know that instead of just throwing my old things away or burying them in my closet that someone was getting a warm jacket for the winter that they desperately needed.


We are proud to offer this benefit to our people, and look forward to next year’s Day of Service.

Bull Dog Awards

Bull Dog Awards

Cheer Partners has long esteemed the Bulldog Stars of PR awards. For that reason we are thrilled to announce that we have been awarded the Bronze Bulldog award for Best New Agency. This acknowledgement is a true honor for us and gives us something exciting to work towards. We would also like to congratulate our good friends at SourceCode for winning Gold in this category. Our team is thrilled to be in such good company and the achievement is one we will appreciate tremendously.

Carrie Goldstein is Joining Cheer Partners

Carrie Goldstein is Joining Cheer Partners

This growth underscores the priority organizations are placing on aligning talent and employee engagement to support the innovation that the future workplace will demand. To meet the growing demand for services, Cheer Partners has made a strategic new hire: Carrie Goldstein!

Carrie Goldstein, is becoming; Managing Director and Team Lead for Employee Communications.

“Our mission is to help our clients create a truly personalized employee experience that generates a sense of belonging,” said Cat Graham, Managing Partner. “Our expertise drives competitive advantage by supporting a culture of inclusion and unifying the employee and customer experiences.”

Before joining Cheer Partners, Carrie Goldstein was a Communications Director at Pfizer. Goldstein says, “The mission of Cheer Partners resonates with my passion for ensuring that organizations have an opportunity to drive progress from within by focusing on communications with their most important advocates: their employees.” In this role, Carrie will lead a team that provides clients with strategies to set a strong foundation for their internal narrative, culture and colleague engagement.

“We are pleased to have such an outstanding addition to our team. She brings tremendous experience, knowledge and commitment to us here at Cheer Partners.”, says Darcie Peck, Managing Partner.

Cheer Spotlight: Meet Jennifer Ford, Brand Marketer, Digital Strategist, and Change Agent.


We are excited to introduce a new interview series profiling communications and marketing professionals.  For more information and the latest news and trends in talent, employee communications, HR Advisory & Marketing, subscribe to our Cheer Blog!


Social media is buzz-worthy, ever-evolving, and sometimes controversial; however, one thing is certain, it’s no longer an option but a necessary strategic tool that helps many successful brands and businesses excel.  However, according to a study on, over 60% of CEOs and other C-Suite executives are still not actively utilizing social media as a communication channel.

We will be discussing “Why Leaders Need To Get Social.”  Joining the conversation is Jennifer Lewis-Ford, Vice President of Strategic Marketing and Digital Communications at BNP Paribas.  She specializes in digital communication and marketing strategy with a focus on digital adoption and coaching for executives.  She is also an avid podcaster and author who believes that social media should be at the heart of every firm’s digital transformation.

Why should social be at the heart of digital transformation?  

Digital transformation is affecting every industry, financial services included.  From Chat-bots to AI, everyone is looking at technology to find new ways to work faster and perform smarter.  While digital transformation means something different for every business, the one thing that all businesses have in common is people.  I truly believe real digital transformation starts with building a culture that puts people first, then technology.  At heart, we are all social creatures; it is reported that 67% of Americans originally get their news from social media.  Equipped with the right social strategy, social media can aid and expedite digital transformation and turn employees into powerful advocates that inspire change.

Why do leaders need to get social?

Social Media creates new opportunities for companies now more than ever before – from business development and employee engagement, to talent recruitment: it needs to start from the top of the organization.  In a connected world where your biggest differentiator is talent, thought leadership becomes an essential strategy for organizations to stand out.  People, especially everyone’s favorite buzz word “millennials,” want to feel inspired by leadership and work for firms that are transparent with their values and culture.  I believe this is why content created by leaders in an organization is 8X times more likely to be shared than content created from a Company profile.


What are some of the concerns that executives have about social?

The concept of Social Media has vastly changed in the last few years, but perceptions haven’t.  So often when we are approaching thought leaders about activating a social strategy, we have to first change their perception.  For example, a lot of people naturally think “Facebook” when you say social media, and we know it has been in the news lately for the wrong reasons.  However, now getting social could be something as simple as starting an internal blog to connect and inform employees.  These blogs could take many forms: videos, podcasts, or long-form content, as long as there is a two-way dialogue for the executives and their audience.

Outside of that I am also a huge advocate of LinkedIn, as you can see from my photo.  I’m finding that LinkedIn is often underutilized in B2B firms – as most executives still view it as a recruitment or job search tool.  It’s actually a great platform for leaders to share authentic stories, expertise, and connect with clients and employees on a more human level.


What is some of the advice you would provide to an executive just getting started?

I think it all starts with a great strategy!  We know the importance of being active on social, but it’s equally important that you identify the right channel for your target audience.  Data is one of the best things about social media marketing!  We now have massive access to social data that can help provide deeper insights into the right vehicle and the kind of content that would be most impactful for your clients.

Outside of having a great social strategy, my next piece of advice: be real.  Speak to what you know, what you’ve learned, or what inspires you.  That is the kind of content that drives authentic connections.


Why do you consider yourself a change agent?

I spend a large amount of time trying to inspire change and shift traditional mindsets in favor of new technology and social media in general.  I like to challenge myself and others to not just think outside the box, but to break the box.  Innovation is inspired by learning and moments of change.